Meet Ron De Jesus, Mine’s Chief Trust Officer

We’re excited to welcome Ron De Jesus to Mine as Chief Trust Officer and Head of Privacy Strategy.

Ron joins us with nearly two decades of experience building, running, and scaling privacy programs across some of the most complex organizations in the world. Over that time, he’s become someone the industry looks to not just for expertise, but for clarity on how privacy actually works in practice.

But this announcement isn’t just about adding a new leader.

It reflects a broader shift happening across the industry, one that is redefining how organizations think about privacy, risk, and ultimately, trust.

From Privacy Programs to Trust Systems

For years, privacy has been treated as a structured, but relatively contained, function.

Legal teams owned policy.
Security teams owned protection.
Compliance teams owned regulatory alignment.

In reality, those boundaries were always blurry. But organizations were still able to operate within them.

That’s no longer the case.

Today, trust is shaped across every layer of the business. A single issue, whether it’s a data breach, a misuse of data, or a failure in AI governance, doesn’t live in just one category. It simultaneously becomes a security issue, a privacy failure, and a regulatory event.

And increasingly, it plays out in public.

That’s why trust can no longer be managed in silos.

It needs to be understood, owned, and executed as a unified function.

What Ron Brings: A Practitioner’s Perspective on Trust

Ron’s career has been built inside this complexity.

He has led global privacy programs, navigated regulatory environments across jurisdictions, and worked closely with executive teams to translate privacy requirements into operational reality. Most recently, he sat at the intersection of customers, product, and regulation, helping organizations work through some of their most challenging privacy and compliance decisions.

That experience matters.

Because the gap in the market today isn’t a lack of frameworks.

It’s a lack of clarity on how to make them work.

What stood out most to us is how Ron approaches trust.

Not as a principle.
Not as a promise.

As something you operationalize.

That means embedding it into how decisions are made, how systems are designed, and how teams operate, not just how policies are written.

Because in today’s environment, trust isn’t built by what you say.

It’s built by what you do, consistently, at scale.

From Compliance to Continuous Trust

Most organizations still approach privacy through the lens of compliance.

They focus on meeting regulatory requirements, maintaining documentation, and passing audits.

Those things still matter. But they are no longer sufficient.

The regulatory landscape has become more fragmented. Enforcement is becoming more aggressive. And expectations from customers, regulators, and the public, are rising faster than both.

As Ron recently shared in a conversation with Law.com, “baseline compliance is not cutting it anymore.” (read the full interview)

Organizations may meet regulatory requirements, but still fall short of what people actually expect from them.

That gap between what is required and what is expected is where trust is won or lost.

The companies that are getting ahead aren’t asking, “What do we have to do?”

They’re asking, “What do we need to do to maintain trust?”

And that requires a fundamentally different approach, one that is continuous, operational, and embedded into execution.

AI Changed the Nature of the Problem

If privacy was already complex, AI has fundamentally changed the scale of it.

More data is being ingested, processed, and retained.
More systems are being introduced, often without full visibility.
More decisions are being made, faster than teams can track manually.

At the same time, organizations are under pressure to move quickly.

This creates a tension every company is now facing:

How do you innovate with AI without losing control?

Traditional approaches to privacy: periodic reviews, static documentation, manual processes, simply don’t scale to this reality.

Which is why the conversation is shifting.

From oversight → to execution.
From reactive → to continuous.
From manual → to autonomous.

Why This Role and Why Now

The Chief Trust Officer role isn’t about messaging.

It’s about alignment.

Across how organizations:

• Govern data
• Adopt AI
• Respond to regulation
• And build confidence with customers

Internally, that means being in the rooms where decisions are made, before risk is created.

Externally, it means helping organizations navigate complexity with clear, credible guidance grounded in real experience.

And increasingly, it means ensuring trust is built into the product itself, not layered on after the fact.

This is exactly the role Ron is stepping into at Mine.

What Comes Next

Privacy is no longer a static discipline.

It is becoming continuous, dynamic, and deeply tied to how organizations operate, especially as AI becomes central to how businesses run.

In that environment, trust cannot be treated as a message or a value statement.

It has to be something organizations can demonstrate.

Consistently.
Reliably.
At scale.

That is the future we’re building toward at Mine. And that is exactly why Ron is here.

Welcome to the team, Ron.

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